IMAX Home Premier - Website/Marketing

Working with our VP of Marketing in the Home Entertainment Department, we first worked with another external company for marketing materials. After several iterations, I was tasked with improving the luxury quality of the delivered assets to suit our target audience's needs.

Much of the design of the website and timeline of IMAX's history was drawn from current IMAX branding for their projectors as well as a vision of both the VP of Home Entertainment Marketing and mine. We were aiming for clean, luxury-tech style, with some Apple-style influence.

Project Basics

Duration: Began Spring 2015, Announced Fall 2015, Launched ~Spring/Summer 2016 with IMAX Private Theatre

Programs Used: Photoshop CC

Department: IMAX Home Entertainment

Team Roles: President IMAX Home, VP Marketing, external creative agency

As Lead UX/UI Designer on this project, my responsibilities included: Art Direction, Website Design, UI/UX Design, Photoshoot Direction.